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SBI and Company Changes Name to SBI Group and Forms Two Divisions: SBI.Razorfish and SBI.Enteris | |
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Firm Positioned for Increased Organic Growth
SALT LAKE CITY, October 20, 2003 - Following a year of 71 percent growth, SBI and Company announced today that it has organized itself into two consulting divisions, SBI.Razorfish and SBI.Enteris, and modified its name to SBI Group Inc. SBI continues to serve Fortune 1000 companies, providing high-end solutions that leverage technology. With the creation of two divisions, SBI is positioned for increased organic growth in two key markets: SBI.Razorfish helps clients maximize the value they generate using the online channel, while SBI.Enteris helps clients in key industries use leading technologies to boost their operational performance through business process improvement. Today's changes are being made to better focus on helping clients meet their business needs through more customized offerings and dedicated resources. "SBI has successfully evolved into a market leader in the Internet consulting space and is poised for the next stage of growth," said Ned Stringham, CEO of SBI Group. "These actions strengthen our focus and accelerate our thought leadership in two segments of the market where SBI has distinctive capabilities and track records of success serving world-class clients like Cisco, Dell, GE, JPMorganChase, Pfizer, and adidas." SBI.Razorfish SBI.Razorfish will continue to help clients maximize the value they generate using the online channel. The division combines creative, user-centered design, leading technology, and rigorous analytics to drive greater adoption, sales, loyalty, and satisfaction from customers, partners, and employees. SBI.Razorfish offers integrated interactive marketing, collaborative partner portals, employee communications and self-service intranets, and executive dashboard solutions to marketing, information technology (IT), and business unit executives. "We understand the unique needs for combining creative work with technology to get measurable results through these systems," said Karen Hamilton, executive vice president of SBI.Razorfish's west region. "This provides us a distinct advantage over the agencies that lack the technology depth to build and integrate web systems that measure and optimize performance, and the technology consultants that lack the leading creative and user-centered design capabilities needed to drive user adoption." "Clients are again demanding that their consulting partners bring new insights to the table," said Darin Brown, executive vice president of marketing and strategy. "We are responding with new thinking about how to measure, compare, and optimize performance and further insights on how to use technologies to create more powerful and personalized online experiences." "The online channel continues to grow in importance for all companies that seek more meaningful, full-cycle, and productive relationships with their customers, partners, and employees," said Bob Lord, executive vice president of SBI.Razorfish's east region. "We believe we have more experience in this space than anyone else." SBI was recently noted as the largest independent interactive services firm by Ad Week in its "Top 50 interactive agency" rankings for 2002 SBI.Enteris SBI.Enteris will continue to work with companies to boost performance by improving business processes and their supporting technologies. The division has distinct experience in telecommunications, energy/chemical, pharmaceutical, airline, and computer manufacturing industries serving business unit leaders, CFOs and IT executives. SBI.Enteris brings together skills in business process design, IT architecture, software package integration, custom application development, and project management office to provide specialized solutions such as enterprise performance management, rapid assessment methodology, and Sarbanes-Oxley compliance. "With all the major firms continuing to focus on outsourcing, we see even greater demand from our clients for consulting partners that can bring highly experienced teams to deliver fixed-price projects that solve specific business challenges," said Jim Serafin, executive vice president of SBI.Enteris. SBI Group SBI Group will continue to leverage technology, project management, and other complementary skills across the company, as well as provide a single source of back-office and support services for SBI.Razorfish and SBI.Enteris. Incentives have been established for these two divisions to work cooperatively. In conjunction with today's announcement, SBI has launched a redesigned website at www.sbigroup.com to better reflect its more focused strategy. About SBI Group SBI Group Inc. helps leading companies use creativity and information technology to solve critical marketing and operational business challenges. Its SBI.Razorfish division takes a user-centric approach to design and implement web-based systems and related marketing programs that build stronger customer relationships, increase revenue, and enhance user satisfaction. Its SBI.Enteris division works with clients to boost performance by improving business processes and their supporting technologies. SBI Group has offices in major cities throughout the U.S. and a European base of operations in London. For more information visit www.sbigroup.com. Media Contact: David LaBar SBI Group 212.798.7941 dlabar@sbiandcompany.com |
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